aref.ai

AI

An AI agent that understands Arabic dialects and Franco-Arabic: why it matters for sales

Your customers write in Egyptian, Gulf and Levantine Arabic, Franco-Arabic and English, and send voice notes. How aref.ai understands all of it and replies in the customer's own dialect.

The aref.ai team 4 min read

"3ayez a7gez 2 nights", "قديش السعر؟", "ابي اعرف الاسعار", "عايز اعرف بكام" — they are all the same question. Most bots understand only one of them.

The problem with ordinary bots

  • Franco-Arabic (Latin letters with numbers for Arabic sounds: 3 = ع, 7 = ح, 2 = أ) is read as broken English.
  • Dialects make searching your information miss the answer: "قديش" isn't the same word as "بكام".
  • Voice notes are ignored completely.

What aref.ai does

  1. Reads Franco-Arabic as Arabic before searching your business information.
  2. Detects the dialect (Egyptian, Gulf, Levantine, Maghrebi) and searches with its synonyms.
  3. Replies in the customer's dialect, or in the dialect you chose for the agent until the customer's shows.
  4. Replies in the message's language: a customer who writes in English or Italian gets the answer in that language, even if your information is in Arabic.
  5. Listens to voice notes, turns them into text and answers.

Why it matters

A customer who feels understood keeps talking — and buys. Replying their way makes them feel they are talking to someone local, not a machine.

Who is it for?

Any business with customers from several Arab countries, or that welcomes tourists — like Hotels & resorts and Online stores. Try it yourself and write to your agent in Franco-Arabic at start your free trial.

Ready to switch your agent on?

Try everything in this article on your own business — 14 days free.

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