aref.ai
New New: your agent now answers phone calls and email

A customer-service rep that replies in seconds, then books, collects and sells.

aref.ai is an AI agent that learns your business from your website and files, and answers your customers in their own dialect on WhatsApp, Instagram, Messenger and TikTok — turning every conversation into a booking, an order or a payment.

Start your free trial Book a free demo

Works on all your channels

  • 14 days free
  • No credit card
  • Live in minutes

Nile Restaurant & Café

Aref is replying

Message

Built for real work, not a demo.

channels in one inbox
8
features ready for you
60+
industries pre-configured
10
day free trial
14

Works on the channels your customers use, connected to the systems you run on

  • WhatsApp
  • Instagram
  • Messenger
  • TikTok
  • Telegram
  • Email
  • T Twilio
  • Google Calendar
  • Google Sheets
  • Shopify
  • S Salla
  • Z Zid
  • W WooCommerce
  • Odoo
  • O OPERA Cloud
  • P Paymob
  • Stripe
  • O OpenAI
  • A Anthropic
  • G Gemini
  • WhatsApp
  • Instagram
  • Messenger
  • TikTok
  • Telegram
  • Email
  • T Twilio
  • Google Calendar
  • Google Sheets
  • Shopify
  • S Salla
  • Z Zid
  • W WooCommerce
  • Odoo
  • O OPERA Cloud
  • P Paymob
  • Stripe
  • O OpenAI
  • A Anthropic
  • G Gemini
01

An AI agent that understands and sells

Replies in the customer's dialect from your knowledge, books, takes payments and tracks orders.

The AI agent 02

One inbox for your team

Every channel, call and email in one place — every customer as one profile.

Team inbox 03

Gets better every day

Quality reviews, knowledge gaps, a weekly report and an advisor built on your numbers.

Continuous improvement

See it work

Pick your business and watch your agent reply.

Examples of conversations the agent handles every day — pick a business and the chat starts in front of you.

Restaurants & cafés

Aref is replying

Do you have a table for 6 tomorrow at 9 pm?
Hi there 👋 Yes, tomorrow at 9 pm we have a table for 6 upstairs. Whose name should I book it under?
Mohamed, and send me the menu please
All set, Mohamed ✓ Here is the menu 📎 I will remind you two hours before.

Sample conversations. Your agent replies from your own business information.

See details
Try your agent on your business

One complete platform

Everything your team needs to serve and sell — in one place.

An AI agent, a team inbox, automation, business data and continuous improvement — working together from day one.

The AI agent

Not a chatbot. A rep who knows your business.

It answers only from what you taught it, understands customers however they write, and hands the chat to a person when it should.

  • Learns from your website linkPaste your URL and Aref reads it and drafts the agent's instructions. Add PDFs, Word files, menu photos and price lists.
  • Understands Franco & dialects"3ayez a7gez", Gulf, Levantine or Egyptian — it understands and replies in the customer's own dialect.
  • Hears and seesVoice notes become text and get answered; photos, videos and documents are understood too.
  • Never makes things upEvery answer comes from your approved knowledge with its source. Prices and times come from your systems.
  • Waits for the full question"Hi", "price?", "for 2 nights" in three messages? One tidy reply covers them all.
  • Sends photos & albumsCustomer wants to see the room or product? It sends the right photo or video from your library.
  • You stay in controlSwitch it off in any chat, let it suggest replies, or take over — without the customer noticing.
  • Follows up the quiet onesA customer asked and went quiet? It decides whether one follow-up would help, and sends it at the right time.

I would like to book a dermatology visit

Hello 🌸 The nearest free slots are Sunday at 11:00 am or 4:30 pm. Which one suits you?

From: price-list.pdf

And you control every conversation:

The agent replies The agent suggests, you send Your team takes over
All features

From conversation to revenue

It doesn't just answer — it closes the sale.

Every sales tool inside the same conversation, without the customer ever leaving WhatsApp.

Books only the times you actually have

It offers free slots from your opening hours and capacity, confirms the booking and sends a reminder the day before. Two customers can never get the same slot.

  • Opening hours, closed days and capacity per service
  • Email to your team on every booking or cancellation
  • Customers cancel or reschedule right in the chat

Available — Thursday

11:00 AM 1:30 PM 4:00 PM 6:30 PM

Reminder sent the day before ⏰

Every channel

One agent on every channel — even the phone.

Customers won't look for the channel you happen to answer on. aref.ai replies everywhere, and every customer is one profile no matter how many channels they use.

WhatsApp Business

The official API — your number keeps working on the app.

Instagram

Direct messages and comments.

Messenger

Your page's messages and post comments.

TikTok

Replies to comments on your videos.

Telegram

A bot in your business's name in a minute.

Website chat

A widget with one line of code — several widgets too.

EmailNew

Answers your business email from the same inbox.

Phone callsNew

Answers your number by voice and forwards to staff when needed.

New: phone calls

Your agent answers the phone too.

Connect a number from your own Twilio account and the agent answers callers in Arabic or English with the same knowledge and tools — it books, answers, and forwards the call to your team when a caller needs a person.

+20 10 1234 5678

Call in progress · 01:24

What are your opening hours on Friday?

Hi! On Friday we are open from 1 pm to 11 pm. Shall I book you a table?

  • The same knowledge and tools it uses in chat
  • Short, clear replies made for a phone call
  • Forwards to your team's number, or "we will call you back" when nobody is free
  • Every call shows up as a written conversation in the inbox

Comments

Every "price?" under a post becomes a customer.

aref.ai replies publicly to Facebook, Instagram and TikTok comments — each reply written for its comment — and sends a private message with the details to whoever asked for the price.

Nile Café

Our new winter menu ☕

S

SaraHow much is the hot chocolate?

Nile CaféHi Sara ☕ We sent you the prices and the full menu in your messages.

Private message sent

The hot chocolate is 75 EGP — here is the full menu 📎

  • "Comment → private message" rules with the words you pick
  • Edit or delete the agent's reply, or ask for a new one to review
  • Negative comments reach your team before they grow

The whole customer journey

From the first "hello" to a Google review.

aref.ai doesn't just reply — it walks with the customer step by step until the job is done, and your team steps in only when needed.

  1. 1

    The customer reaches out

    WhatsApp, Instagram, Messenger, a comment, email or a call — text or voice.

  2. 2

    The agent understands

    Dialects, Franco-Arabic, voice notes and photos — and it remembers past chats.

  3. 3

    It answers from your knowledge

    Prices, hours and policies exactly as you wrote them — nothing made up.

  4. 4

    It books and gets paid

    An appointment, hotel nights, a payment link, or a product from your store.

  5. 5

    It follows up

    Reminders, order updates on WhatsApp, and a nudge for customers who went quiet.

  6. 6

    It asks for a review

    After the visit it sends your Google review link — once.

Inside the product

This is aref.ai at work.

Real screenshots from the dashboard — not mock-ups.

app.aref.ai
aref.ai dashboard screenshot — Chats

Industries

Shaped around your kind of business.

Each industry gets the channels, tools and templates that fit it.

HotelsMind

A complete edition for hotels

The agent answers guests and books, while HotelsMind AI gives management answers on occupancy, revenue and F&B straight from the hotel's systems — every number with its source.

See details
OPERA Cloud OPERA On-Prem Simphony POS Infor Sun Materials Control
Occupancy this week vs the same week last year?

Occupancy

82%

+9 pts vs last year

Source: OPERA Cloud · on the books · 5 min ago

Restaurants & cafés

Table bookings, menus with photos and deposits in chat.

Clinics & medical centers

Appointments, day-before reminders and booking payments.

Online stores

Products, stock and order tracking from Salla, Zid and Shopify.

Real estate

Qualify buyers, book viewings and follow up every lead.

Furniture & décor

Photo catalog, prices and stock, plus sales data from Odoo.

Education & training

Course sign-ups, fee payments and campaigns for new intakes.
All industries

For larger organisations

Built for companies with branches, teams and systems.

From a single-branch restaurant to a hotel group — aref.ai grows with you with the same security and control.

Several agents and branches

An agent per branch, page or project, each with its own knowledge, channels and instructions.

Roles and permissions

Owner, manager and staff — every permission enforced by the system itself, not just the screen.

Connects to your systems

Hotel PMS, Odoo, MySQL and PostgreSQL, stores and Google — plus an API for anything else.

Single sign-on

SSO and custom connections on enterprise plans.

A full audit trail

Every change to settings, permissions and data is logged with who and when.

Your own AI key

Run the agent on your company's OpenAI, Anthropic or Gemini account.

Account manager and priority support

A team that sets up your agents and integrations and stays with you.

Reports for management

Quality per branch, what the agent brought in and operating numbers on one dashboard.

Security isn't an add-on — it's the foundation.

  • Full isolation of every organisation's data
  • Encrypted keys and tokens
  • Two-step verification for the admin team
  • Read-only database connections
  • Agent protected from manipulation
  • Continuous channel monitoring
Talk to the enterprise team

Isolated, protected data

Every business is fully isolated, keys are encrypted, and permissions are per staff member.

You stay in control

Turn each smart feature on or off, and pause the agent in any conversation.

Monitored around the clock

Channels and messages are watched continuously, with an alert when a channel needs reconnecting.

An Arabic support team

From Planova in Egypt — we help you set up your agent and connect your systems.

Do the math

How much do unanswered messages cost you?

Enter your own numbers and see the revenue that can slip away while customers wait for a reply.

Revenue that can slip away every month

75,000 EGP

900,000 EGP per year

Let your agent answer every message

An estimate from your own numbers, not a promised result.

Customers

Businesses that reply faster and sell more.

What business owners running on aref.ai say.

“Before aref.ai we lost bookings at night because nobody answered. Now the agent confirms the booking and sends the deposit link in the same chat.”
A Ahmed Mansour Sales Manager · Beach hotel — Hurghada
“What I love most is that it understands Franco and voice notes. Customers talk normally and it answers correctly.”
M Mona El-Sayed Owner · Restaurant & café — Cairo
“We connected our Salla store and "where's my order?" now answers itself. Our support team is free for what matters.”
K Karim Adel Founder · Online store — Alexandria
“Appointments get booked without phone calls, and the day-before reminder clearly cut no-shows.”
D Dr. Sara Fouad Clinic Manager · Dental center — Giza
“I ask the data assistant for this week's sales from Odoo and get the numbers in seconds, without opening a single report.”
H Hesham Reda General Manager · Furniture showroom — Damietta
“The weekly report tells me exactly which questions the agent couldn't answer, so we add them and move on.”
Y Yasmine Tarek Marketing Manager · Training academy — Cairo

Pricing

Start free. Grow when your business grows.

Every plan starts with a 14-day trial. Pay by card, InstaPay or bank transfer, and change or cancel any time.

Free

Try your agent on your website at no cost.

  • 500 messages a month
  • One AI agent
  • One team seat
  • Facebook Messenger
  • Chat on your website

Starter

For a first business selling on WhatsApp and social.

1,200 EGP /month

Start trial
  • 2,000 messages a month
  • One AI agent
  • 3 team seats
  • Official WhatsApp Business
  • Replies to comments
  • Chat on your website
Most popular

Professional

Every sales tool: booking, payments, store, campaigns, automation.

4,800 EGP /month

Start trial
  • 10,000 messages a month
  • 3 AI agents
  • 10 team seats
  • Official WhatsApp Business
  • Instagram
  • Facebook Messenger
  • Replies to comments
  • Chat on your website
  • Automations & ready templates
  • WhatsApp campaigns
  • Appointment booking in chat
  • Payments inside the chat
  • Salla, Zid, Shopify & WooCommerce
  • API & actions
For hotels

HotelsMind for Hotels

The full hospitality edition, connected to your hotel systems.

11,000 EGP /month

Start trial
  • 10,000 messages a month
  • 5 AI agents
  • 15 team seats
  • Official WhatsApp Business
  • Instagram
  • Facebook Messenger
  • Replies to comments
  • Chat on your website
  • Automations & ready templates
  • WhatsApp campaigns
  • Appointment booking in chat
  • Business Data Assistant
  • Hotel systems (OPERA and more)
  • HotelsMind AI for management
  • API & actions

Enterprise

Shaped around your organization and its branches.

  • Everything on the platform
  • Message and agent limits sized for you
  • Custom integrations (ERP, PMS)
  • Dedicated account manager & priority support
  • Single sign-on (SSO)
Compare plans in detail Need only certain services? Design your own plan. Design your plan

Add-ons when you need them

Add any service to your plan from inside your account, any time.

  • WhatsApp campaigns 500 EGP /month
  • Appointment booking 500 EGP /month
  • Payments in chat 500 EGP /month
  • Online store connection 500 EGP /month
  • Extra agent 750 EGP /month
  • 1,000 extra messages 1,000 EGP /month
  • Business Data Assistant 1,500 EGP /month
  • 5,000 extra messages 2,500 EGP /month
  • 10,000 extra messages 4,000 EGP /month
  • HotelsMind AI — management intelligence 4,800 EGP /month

Frequently asked questions

Do I need technical skills to run aref.ai?

Not at all. Paste your website link or upload files, connect WhatsApp in one click and your agent is live — no developers, no servers.

Will my WhatsApp number stop working on the app?

No. We support coexistence: your number stays on the WhatsApp Business app, and we import up to six months of past chats so the agent knows your customers.

Can the agent give wrong information?

It answers only from knowledge you approved, and prices, times and orders come from your systems. When it doesn't know, it says so and logs the question for you — and it warns you about contradictions in your files.

Can I stop the agent and reply myself?

In any chat: switch it off, let it suggest replies you send, or take over. Upset customers are handed to a teammate automatically.

How can I pay?

By card through Paymob, InstaPay, or bank transfer with an uploaded receipt — your plan activates once payment is confirmed.

What if I run out of messages?

You're alerted at 80% and 95%, and can add a message pack or upgrade in seconds. Your team keeps replying as usual.

Is my data safe?

Each business's data is fully isolated, with permissions per teammate. Database and Odoo connections are read-only — nothing of yours can be changed.

Large organization or many branches?

Let our team set everything up for you.

Hotel systems or ERP integration, several agents and branches, or you'd like us to configure your agent from day one — leave your details and we'll get back to you within 24 hours.

Book a free 30-minute demo

We show you aref.ai on your own business and answer every question. No fees, no commitment.

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Partner program

Recommend aref.ai to your clients and earn recurring commission on every payment.

Learn more

Your AI agent is waiting.

Create your account now and try everything free for 14 days.

Start your free trial
  1. 1

    Create your account

    Just your name and email — a 14-day trial, no card.

  2. 2

    Teach your agent

    Paste your website link or upload files and it drafts its own instructions. Test it before it talks to a customer.

  3. 3

    Connect your channels

    Official WhatsApp Business in one click (your number stays on the app), plus Instagram, Messenger and TikTok.