Every successful post brings comments like "price?", "available?" and "details in DM". Leave them unanswered and the customer moves on; answer each one by hand and your whole day is gone.
Why comments matter
- A comment is a customer's first public sign of interest.
- Quick replies help the algorithm show the post to more people.
- People reading the comments judge your service by how you reply.
The right way: a short public reply + a private message
- A short, friendly public reply: a sentence or two thanking the customer and saying the details were sent privately.
- A private message with the details: the price, photos, product or booking link — and the conversation continues in the inbox, where the agent answers any follow-up.
In aref.ai you can create a "comment → private message" rule for words like "price" or "details", and the agent replies publicly to the other comments from your knowledge.
Keep your page looking professional
- Don't paste the same reply under every comment; an AI agent writes each reply to fit the comment.
- Keep sensitive prices private if you prefer; put them in the private message.
- Public complaints: a calm reply and a promise to follow up, and the chat goes to your team.
- Review and edit: edit or delete the agent's reply on Facebook, or ask it for a new reply and review it before posting.
TikTok too
With a TikTok business account, aref.ai reads comments on your latest videos and replies in the same style.
The result
Every comment becomes the start of a conversation, and every conversation becomes a booking or an order. See examples in Beauty salons & spas and Online stores, or start at start your free trial.